Sensi Bikinis Promo Video Launch

Pro kiteboarder, Sensi Graves, launches here first video for her bikini line, Sensi Bikinis.

“We’re happy to announce the launch of our 2013 product video! Shot on the majestic island of Maui and directed and produced by videographer extraordinaire, James Boulding, the video is wrapped in an explosion of colors. The waves are majestic, the women are beautiful, the action is packed, and the bikinis stand out against this magical island back- drop.” -Sensi

Into the Water: Adventures in a Bikini from James Boulding on Vimeo.

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Andrew Sallberg for Levi’s & Nike BMX

Andrew Sallberg and I used to ride together at the mini ramp at Nine Star Skate Shop on Olympic in West LA before it closed (with Ben Harper and David Arquette, I might add). Since then he has moved on to bigger and better things, working at Woodward West and now this huge Levi’s Nike Commercial.

Congrats Andrew! Keep killin’it!

Levi’s bmX ballet from ammo on Vimeo.

-Jenna

 

I Am Big in Europe

About a year back, I named an action sports specific energy bar, Sesh Bar. Created by Bartek Czerwinski, from Poland, the Sesh Bar has made a name across the European action sports community, with a team including snowboarder Rafal Dyakowski on Burton, free skier Anais Caradeux on Nordica, big mountain snowboarder Marcin Jaskolka, and more.

‘Shred harder. Ride longer.’ Touts the tagline.

“SCIENTIFICALLY FORMULATED, LOADED WITH GOOD ENERGY, FORTIFIED WITH VITAMINS, GUARANA AND L-GLUTAMINE, SESH IS THE ULTIMATE, NATURAL FUEL FOR YOUR BODY.”

Oh, and yes, they do taste good. Chocolate-y goodness that I am not just saying because I named the bar.

-Jenna

 

 

Jobs in Action Sports

This week Transworld launched the actions sports Job Board offering “access [to] the newest and freshest jobs available to professionals seeking employment.” It seems the company is bullish towards jobs in the action sports sector, as it would have been silly to launch a platform with ‘bare shelves’. The platform compete’s with Malakye.com, which has stood as the industry leader in action sports career opportunities for the past several years.

It seems action sports professionals have a peachy outlook on the job market, with more opportunities to choose from thanks to Transworld’s job board launch. Two years ago, Reuters quantified the global action sports industry as “$22 billion globally” (action sports is the term used to describe surfing, skate and snowboarding, and lesser-known counterculture sports like bicycle motocross, according to Reuters) in an article explaining Nike’s move into the industry.

Back in 2007, Active Marketing Group published online pageview traffic to action sport related webpages as over 100 million monthly pageviews. Now 5 years later, we are seeing an exponential curve in actions sports appeal with the birth of the X Games, multi-million dollar acquisitions of action sport brands, Hurley, Vans and Volcom; with an increasing participant trend for each sport even during the recession. It is no wonder Transworld feels there is room to channel the on- and offline action sports mania when it comes to career opportunities for those most passionate (who seem to be growing daily).

- Jenna

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